Evaluating Alphabet — Does more internet usage evaluate to an increase in advertisement revenue?

Ever since I read about the beginning of Google in the book “In the Plex” by Steven Levy, I have been a huge fan of its operating model. The mindset of being the best and then develop products that give you wide moat over industry peers is amazing. In this blog, I want to share my views and fair price for Google’s enterprise value. I have used a statistical model to predict growth in different revenue segments and discounted cash flow models to predict the fair price of the stock. I have used…